Just Magazine

An editorial was created for Just Magazine’s cover story in collaboration with stylist Martijn Maagdenberg. Together, they developed the concept Boy oh Boy, a photo series exploring the fragility of masculinity in men.

The series was photographed by Frida My, with makeup and hair by Vera Dirkx, retouching by Karinere Touch, and casting by Ulla Models featuring the talented David van Driel.

The resulting cover story captures the delicate balance between femininity and masculinity. Through thoughtful styling, photography, and creative direction, the series challenges conventional gender norms, revealing both strength and vulnerability, and inviting viewers to reconsider contemporary expressions of identity.

Visuals

Art Direction, Production, Copywriting