We Are Labels

We Are Labels is a modern retail concept for men and women. Founded in 2010 as a small boutique in Amsterdam, the brand began with a mission to spotlight independent labels with an emphasis on authenticity and craftsmanship. Alongside its curated selection, We Are Labels also designs and produces three in-house brands that embody its core values of quality, timeless design, and sustainability.

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​For We Are Labels’ in-house brand WAL, we developed a seasonal menswear collection for SS25. The collection built on WAL’s best-selling categories: knitwear, shirting, and jersey. Combining new designs with refreshed core pieces. We introduced updated fabrics, refined fits and contemporary details. Creating a cohesive collection that embodies the brand’s effortless and modern aesthetic. This project encompassed the full process from initial concept to final production.