The Little League

The Little League curates vintage sportswear for the next generation of game-changers, offering handpicked, timeless pieces that carry history, heart, and a lighter environmental footprint. 
 

We developed The Little League’s complete brand identity from A–Z, creating a look and feel as timeless as the pieces it curates. From defining its purpose, voice, and messaging to designing a full visual identity including logo, color palette, and typography we balanced playful energy with vintage authenticity. To complete the experience, we designed a fresh, intuitive website that embodies the brand’s core values: sustainability, creativity, and a love for the game.