Little Boomerang

Little Boomerang is a futureproof children’s wear brand from Amsterdam, upcycling classics from the past into icons of the future. In a world where clothing has become disposable, the brand demonstrates that the “old” can be the source of the new, setting an example for the next generation on the verge of meaningful change.
 

We shaped Little Boomerang’s visual and strategic direction, ensuring a cohesive identity across online and offline channels. We designed innovative packaging, including the premium Icon Box, and produced social content that quadrupled the brand’s follower base. By managing and safeguarding the brand identity, we positioned Little Boomerang as a leader in upcycling fashion. We directed creative campaigns, photographed collections, and executed product rollouts on all media outlets.